Chromat Fit Tests

The Chromat Fit Test invited brand customers and fans to try on the swimwear and give us their honest feedback over the course of 4 days.

Photography by Coco Layne
Videography by Yoon Naw

At Chromat, we are obsessed with fit. Our mission is to design empowering future-forward bodywear for ALL bodies.

From the CHROMAT BLOG:

Read on to learn more about Chromat’s fitting process from founder and Creative Director Becca McCharen-Tran:

The most important message I hope to share with the world is one of acceptance and the celebration of individuality. It sounds so simple, but it’s a daily act of defiance to be yourself when so much of what we see on our screens and in our world is about conforming to unachievable beauty standards.

I hope that when people see Chromat, it reinforces the message that there are many different versions of beautiful and that every body is worthy of love, acceptance and empowering swimwear.

-Becca McCharen Tran

The fit tests are an incredibly useful process that has improved our garments tremendously. We have hosted fit tests where up to 500 people in sizes XS-4X have come in to try on the collection and give us feedback. We have learned so much from those events- things like shortening straps, creating deeper cups or making a part of the suit adjustable. We have done fit tests that focused on trans and non-binary people in collaboration with the Phluid Project and the direct feedback has changed our design process exponentially.

Swimwear is an important garment to design with a goal of celebrating all bodies. The swimsuit can be a very vulnerable garment, it’s a very public garment, and it’s a garment that needs to feel empowering. Everyone deserves high quality swimwear that fits.

It’s so exciting to see someone put on a well-fitting Chromat suit for the first time- their whole posture changes and you can see the confidence and power in the way they hold themselves.

It’s why we do what we do.